Wednesday, December 22, 2010

How buying a Coke really does save lives! ColaLife!

Have you heard of the ColaLife movement? ColaLife is a non-profit organization which aims to leverage the distribution network of The Coca-Cola Company to get simple medicines, such as rehydration salts, and information on how to use them, to the most remote areas in developing countries
Anyone who has traveled abroad knows that you can buy a Coca-Cola virtually anywhere in the world, including developing countries. But in these same developing countries 1 in 5 children die before their 5th birthday from simple, preventable causes like dehydration from diarrhea.
The focus will be on the diarrhea treatment kit, which includes information for mothers on what to do, and how, when their children get diarrhea.

They'll do all of this using the AidPod model: a wedge-shaped container that fits between the necks of bottles in Coca Cola crates, which reach their destination by almost any means possible, including by bike.
I think this is one of the most enlightened, brilliant ideas I have ever heard! Bravo Colalife!!
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